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Looking at the Competitor. Tools for analysis in South Korea

Competitors' websites are an invaluable resource that you should definitely research thoroughly. By studying the strengths of other marketers, you can adapt their best practices into your own site. In addition, this analysis will help you identify weaknesses in your own business.

Are you interested in the South Korean market? In this article, Halla System dropshipping managers will briefly and succinctly describe not only the system of competitor website research, but also the tools for analysing the South Korean online space.

Who is your real competitor?
When starting to analyse, it is important to identify not only direct competitors who sell similar products, but also indirect competitors. Those who offer alternative solutions and sell them in a different segment. They work with the same target audience but do not compete with your business. This will give a more complete picture of the market and ensure that you don't miss important details.

Data collection
Analysing competitors' websites and social networks can tell you about their business structure, promotion strategy, advertising costs, type of content and how often they update information. It is important to pay attention to the quality of the blog, articles, videos and customer testimonials. The frequency of content updates also plays an important role as fresh content attracts more attention and search traffic.

SEO analysis
What keywords do you use to attract traffic in your market of interest? This is one of the most important points in SEO analysis. Analysing meta tags, internal and external links, and site load speed will help you identify the strengths and weaknesses of your competitors' sites. Take note of interesting ideas and implement them on your website.

Design and usability
A website's visual style, navigation and adaptation for mobile devices play a key role in attracting and retaining users. By studying these aspects, you can understand what attracts your target audience to your competitor's site and what you can improve on your own site.

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General analysis
Once you have collected all the necessary data, you can move on to comparative analysis. Evaluation of traffic volumes and sources, positions in search engines, conversions and activity in social networks will allow you to identify the strengths and weaknesses of competitors.

SWOT analysis is an important part of the overall analysis. It reveals the advantages and disadvantages, strengths and weaknesses of competitors' sites. Such analysis can show possible risks, find points of growth and use the best solutions.

Halla System company recommends constant monitoring of the results of any changes on your site. In case of problems, for example, a drop in traffic, you will be able to immediately adjust your strategy and make changes to the site.

Tools for analysing

Naver Analytics is the largest search engine in South Korea. Many companies use Naver Analytics to analyse traffic and user behaviour. This tool provides detailed information about website traffic, traffic sources, popular keywords.
KakaoTalk is the most popular messaging app in South Korea. KakaoTalk Business provides analytics on user interactions with business accounts, including data on the number of subscribers, engagement, and effectiveness of advertising campaigns.
SEMrush is an all-in-one tool for domain name research, keyword research, website audit, search engine position, advertising campaigns and backlink analysis. It is widely used in South Korea.
Ahrefs is another powerful tool for link analysis and SEO. South Korean companies use it to track the link profile of competitors, analyse keywords and monitor changes in website rankings. Ahrefs allows you to gain a deeper understanding of your competitors' strategy and find opportunities to improve your site.
SimilarWeb is a universal tool for analysing traffic sources, user behaviour and popularity of competitors' sites. It provides data on traffic geography, time on site, number of page views and much more.
Naver DataLab is an analytics platform that provides data on search queries and trends in South Korea. It allows companies to track popular topics, audience interests and user behaviour. DataLab helps to understand which queries are most popular with competitors and how to adapt their strategy to current trends.
Google Analytics. Although Naver is the main search engine in South Korea, Google Analytics is widely used to analyse traffic and user behaviour. This tool provides detailed information about website visitors, their sources, actions and conversions.

Researching competitor websites is not just analysing data, but a whole set of actions aimed at improving your business. Halla Systems performs comprehensive analyses of customer websites. Trends in the South Korean market continue to change, and in this dynamic environment, it is critical to not only monitor changes, but also adapt to them. Halla Systems has been working in the South Korean market for a long time and knows its peculiarities and local mentality. We are ready to become your reliable partner and intermediary in dropshipping business.