UGC. User Generated Content

Choose, pay, leave. Such a scheme of ‘client-store’ relations today already seems unusual and rather strange. They are trying to keep the customer, they want to understand him and bring him back. In order to win in the competition, pushing those who have left the race, we need the customer not only to choose our site or shop. It is desirable that, having returned, he brings friends and remains loyal and faithful. And also to tell everyone about his purchases. Yes, quite a lot! Such an emotional connection should be created gradually, supporting it not only with intrusive advertising, said marketers Halla System Korea. Purchase decisions are shaped by two things: the story you hear (context) and the memories it leaves behind.

User testimonials, user reviews on social media, reactions complete with branded hashtags, images or videos are a unique business opportunity. Relevantly added user-generated content on a merchant's website or online shop increases brand awareness and attracts attention. We have ready-made material for articles and adverts. Blog posts, website articles, videos, infographics - all can be supplemented with information using evidence-based arguments and user-generated content.

Risks and content
The user may be a customer of the brand, a website visitor or a subscriber on social networks. When describing the price at which a product was purchased, an impressionable customer sometimes chooses vivid and emotional epithets. Such content can be very useful, both for promotion and for new ideas for advertising products. Although offering competitive prices often attracts customers, it is risky to rely solely on this strategy. There will always be a competitor who will offer a lower price, turning any marketing efforts into a race. Therefore, when using such user-generated content in your advertising and PR materials, you should describe the situation, the product and the terms of the promotion in detail.

Visual content
Visual content plays an important role on dropshipper websites, online shops, Halla System company specialists claim. Especially when it comes to photos and videos of products.

‘Live’ photos can tell a lot about the product. Customers like to look at small details. Use HD format so that customers can zoom in and zoom out. This has a tangible impact on conversion rates. Before and after photos, reviews and testimonials encourage customers to buy.

Don't forget, in exchange for future discounts and bonuses, to ask customers to leave reviews about your shop and the products they bought.

Social media posts
Instagram, Facebook, (X)Twitter, YouTube, KakaoTalk, Naver, Naver Cafe, Weibo ... On numerous social media platforms, billions of active users constantly upload their content: images, texts, microblogs, audio content.

Consumer reviews increase sales by 18%. More than 77% of online shoppers read product reviews, scrutinising what they write about the products they are about to buy. For 90% of these ‘researchers’, it is the reviews that become the deciding factor for making a decision. Quote customer reviews, post links to their resources. When using customer content, remember the law that protects data and copyrights.

Reviews and ratings
User reviews and ratings show the qualitative and quantitative value of the product they bought. Such content shows how real customers use specific products in their daily lives.

A customer of an online shop cannot feel the product, evaluate the colour, smell, shape, ‘understand’ it tactilely. Therefore, it is very important to properly present and visualise what you are selling. The more diverse photos and videos a website visitor sees when choosing a product, the longer he will linger on it.

SEO
Search Engine Optimisation (SEO) is a long-term marketing tool used to improve a website's visibility in search engines and attract organic traffic. SEO is about working with a website's content, visibility and technical capabilities.

User-generated content has become the backbone of the Internet, from Geocities home pages in the late 1990s to DeviantART's online gallery and reviews on Yelp and Amazon.

The connection between user-generated content and SEO is pretty obvious. 25% of search results for the top 20 global brands are links to user-generated content. The secret to getting to the top of search is user-generated content. User-generated content contains keywords, phrases and tags that help increase search visibility.

Customer reviews and ratings
In 1999, websites such as eBay, Epinions, Deja and RateItAll allowed customers to leave reviews and feedback about their experience with a brand. That's how social reviews came about. Halla Systems Co. Ltd recommends carefully considering user-generated content when developing a strategy to promote your business.

Audiences value authenticity and sincerity, so Halla Systems uses UGC content in its articles and publications that:

Builds trust
Promotes lead generation
Helps to cheaply advertise the brand, promoting it in the marketplace
Stimulates viral marketing
Improves product and brand awareness
Positive impact on SEO