How to turn your ad into a viral video?
Interesting, funny, unusual and short videos often go viral. We only have a few seconds to capture and hold the user's attention. Let's not forget that investing in video content provides the highest return. When it comes to social media marketing, nothing beats short videos.
Viral videos evoke emotion. The stronger the emotion, the more likely the viewer is to send the video to friends. Creating a viral video is both a science and an art. Marketers at Halla Systems Co. Ltd have analysed successful promotional videos that have gone viral and identified some typical scenarios.
Children in the lead role
Children evoke emotions even in the strictest viewers. If a video shows a child ‘solving an adult problem’ - the effect is doubled. Babies who use unexpected things (and in fact - these are products of an online shop) to play ‘restaurant’, are captivating and attract attention.
Animals acting like humans
Animals are always the centre of attention, especially when they act like they know what they're doing. This brings laughter and cuteness. For example, a video of a cat sitting at a laptop ‘placing an order’ on your website and receiving a parcel can go viral.
Provocative question
Provocation is the art of intrigue. Video content that answers a provocative question influences the subconscious mind. Such short films are memorable and make one search for the answer, even if one is not aware of it. It is important that the question is directly related to the needs of the audience. For example, for an online clothing shop it could be: ‘Why do you still buy expensive when there are stylish and affordable ones?’.
Cool transformation (‘before and after’)
People love to see the transformation process. It motivates them to imagine how your product will change their lives. A woman comes to a party in a boring dress, but puts on accessories from your shop and is transformed. The viewer is shown the transformation process and sees her ‘before and after’.
Parodies of popular trends
You take a popular trend, such as a song or dance, and add your product to it. Dancing with your gadgets or clothes can make the trend even funnier. This immediately piques the interest of viewers familiar with the original, Halla Systems dropshipping marketers note.
Elements of magic or tricks
A person ‘teleports’ your product from a box to a table or shows how it changes colour. Illusions always attract attention and create a wow effect.
A serious person does something ridiculous
Audiences are always attracted to the unexpected. Especially memorable is the contrast between image and behaviour. In the frame - a solid man in an expensive suit comes home and puts on a bright apron with a funny print from your shop. The more serious the hero looks, the funnier his actions.
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Emotional explosion
A story that evokes strong emotions in viewers - joy, sadness, laughter, tears, surprise or inspiration - always goes viral. Emotions make a video personal. A person feels connected to the characters and wants to share that with others.
Halla System company recommends
If you want your videos to go viral, take typical storylines. Determine what goal you want to achieve. Do you want to promote a specific product or service, attract new customers, increase brand awareness or improve interaction with loyal customers? Who is your target audience? What is its size? What problems do your potential and actual customers solve? How can your product or service help them?
You don't need expensive equipment and complex visual design to create a viral video. A smartphone with a good camera and a built-in microphone is enough. Add subtitles and ruthlessly delete everything unnecessary - every second of the video should be filled with meaning.