Blog of Halla Systems Co. Ltd.
On our blog, you will always find up-to-date information that you can use to grow your business.
Dangerous phrases: what not to say to a client
The modern world dictates its own rules: it is becoming more and more difficult to win and keep the attention of customers. A seemingly ordinary phrase said or written can cause a negative reaction and a storm of emotions. The customer hangs up the phone, closes your website, deletes the email sent.
Target Audience and Target Buyers
A fatal mistake of most online shops is to target their advertising only to those who, in their opinion, need the offered product. They forget about those who actually pay for the purchase!
We repeat like a mantra that you need to study your target audience, its pains and needs, but what's the catch? Target audience and target buyers (consumers) are not always the same thing, say marketers of Halla System company.
Looking at the Competitor. Tools for analysis in South Korea
Competitors' websites are an invaluable resource that you should definitely research thoroughly. By studying the strengths of other marketers, you can adapt their best practices into your own site. In addition, this analysis will help you identify weaknesses in your own business.
Are you interested in the South Korean market? In this article, Halla System dropshipping managers will briefly and succinctly describe not only the system of competitor website research, but also the tools for analysing the South Korean online space.
Target Audience and Target Buyers
A fatal mistake of most online shops is to target their advertising only to those who, in their opinion, need the offered product. They forget about those who actually pay for the purchase!
We repeat like a mantra that you need to study your target audience, its pains and needs, but what's the catch? Target audience and target buyers (consumers) are not always the same thing, say marketers of Halla System company.
UGC. User Generated Content
Choose, pay, leave. Such a scheme of ‘client-store’ relations today already seems unusual and rather strange. They are trying to keep the customer, they want to understand him and bring him back. In order to win in the competition, pushing those who have left the race, we need the customer not only to choose our site or shop. It is desirable that, having returned, he brings friends and remains loyal and faithful. And also to tell everyone about his purchases. Yes, quite a lot! Such an emotional connection should be created gradually, supporting it not only with intrusive advertising, said marketers Halla System Korea. Purchase decisions are shaped by two things: the story you hear (context) and the memories it leaves behind.
Target Audience and Target Buyers
A fatal mistake of most online shops is to target their advertising only to those who, in their opinion, need the offered product. They forget about those who actually pay for the purchase!
We repeat like a mantra that you need to study your target audience, its pains and needs, but what's the catch? Target audience and target buyers (consumers) are not always the same thing, say marketers of Halla System company.
Successful Referral Program
‘Nothing inspires as much trust in people as a recommendation from a friend. Proven friends have more influence than the media.’ Mark Zuckerberg
Few people today don't use marketing tricks that motivate customers to recommend the product they buy by talking about the seller or the brand in general. How interesting is word-of-mouth marketing, or word of mouth? Halla System Korea specialists talked about working with a referral programme.
South Korea exports and imports. Best Platforms for Business
South Korea is the world's leading exporter of machinery, equipment and electronics. The country, known for its high technology, has long been a leader in innovation. According to the Global Innovation Index ranking, South Korea's economy is among the top ten economies that maintain annual growth momentum. Korean manufacturers and suppliers are adopting multi-channel strategies, combining offline sales and online promotion.
Retargeting & South Korean Search Engines
Only 6% of users make a targeted action (buy a product, make an order) when they first get to the site. And what about the remaining 94%? They leave! Retargeting allows you to remind your website visitors about the products and services they were interested in. It converts (‘catches up’) with those who have visited your shop's website or logged into your social media channels at least once. It is an effective tool for visual or text adverts, interactive content, surveys, recommendations. Users are shown your adverts when they go to other websites.
Translated with DeepL.com (free version)
«The Paradox of Choice». Online store assortment optimization
How many products should there be in an online shop for it to be consistently profitable? There is hardly a general and unambiguous answer to this question. Intuitively, it may seem that the more products you offer, the faster customers will find what they need. However, research shows that when a customer has a large number of options to choose from, the likelihood of a purchase decreases!
Checklists for your online business. Test yourself (Part I)
The era of ever-growing markets is fading. The novelty of being able to "buy everything from home" that we all enjoyed with the advent of the internet is wearing off. With each passing year, entrepreneurs are finding it harder and more expensive to maintain and promote their businesses. It's time to think about business transformation, diversification and new business models such as dropshipping.
Checklists for your online business. Test yourself (Part 2)
A successful online store has two key components: effective advertising and a well-organised sales department. Advertising attracts new customers and increases brand awareness, while the sales department turns potential customers into regular buyers.
Advertising budget. Does a business need constants?
Do you often hear the phrase 'we don't have extra money for advertising'? There is no need to deceive yourself. The advertising budget is the basis for business development. The experience of successful companies shows that investment in advertising grows in proportion to the growth of the business.
Business Negotiation tactics in South Korea. Getting What You Want
Good strategy and preparation are the two most important elements of a successful negotiation. Careful study of the subject matter, clear calculations, business etiquette, active listening, empathy and a bit of luck - this is the mix that produces the most successful deals.
Product Page. Love at first sight
98% of shoppers abandon a purchase if they can't find the right information on a website or if it's incomplete. In ecommerce, a product page is a storefront. Yes, it is. Not the home page with flashy photos and enticing slogans! The customer comes from a search engine, follows a link, clicks on an advertising banner and goes straight to the product page. That's why its development and content requires careful planning and attention to detail.
Business & Hypothesis Testing. Step-by-step Guide
Tim Ferriss' bestselling book, The 4-Hour Workweek, about the art of managing your life and time, is a great example of hypothesis testing. Testing the best title and description for the book, the author ran more than a dozen ad campaigns in Google Adword. The most clicked result adorned the cover of the future bestseller.
The habit of buying from you. We form and support
Habit is a powerful and useful tool for promoting your business. It acts as an invisible force that retains customers and encourages repeat purchases. The process of customer habituation is the development of a relationship based on trust, commitment and loyalty.
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6 reasons why you may fail in business
When starting a business, weighing the pros and cons, one way or another you remember that only 20% of new businesses "survive" the first year of operation. Not all great ideas are profitable. Sad statistics are often the result of untested ideas and ill-conceived decisions.
Errors of e-commerce sites
You already have a website, and it seems that a little more, and there will be no shortage of customers. But something is going wrong. No orders, messengers are silent. Online store owners make countless mistakes every day that could have been easily avoided. When Halla Systems customers ask for help, we first of all open their website and start looking for the cause of the problems. And we find it. And we find more than one. So let's look into it together.
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